We took over this account in July 2023, it was struggling to get a profitable Cost per Acquisition. The client’s goal was to get the Cost per Acquisition down without compromising on Ad revenue. As there is severe competition right now on Google Ads, especially in Search Ads, we remapped the whole strategy. Following were the changes we introduced that resulted in taking our ROAS from 113% to 315% within 2 months.
- We setup new RSA search ads campaigns each ad groups with pre-emptive negations.
- We used Manual Bids Strategy in all campaigns and based on the conversions specific data, tuned the specific keywords’ bids optimization to ensure we max out the spend on best performers.
- In our Performance Max campaign, we excluded the Branded audiences who already have been to our website, that increased the Conversion Rate
- Previous Search campaigns were not segmented based on keywords themes, setting new ones with themes was part of strategy.
- Since our clients’ major targeted audience was middle-aged Women, located in the Midwest region, we narrowed our Ads to just the audiences in that US Region, this demographical optimization helped to reach relevant customers.