This brand sells Pet Supplements with Cost per Clicks ranging much higher than the average Order Value making it challenging to optimize the Return on Ads. The Sponsored Products Campaigns had 40% of their budget going mainly to Auto campaigns which were poorly structured.
- We changed the approach by shifting the high converting search terms from Auto campaigns to newly setup Exact Match Manual campaigns.
- Along with that, we doubled up Top of search placements modifiers for the old established campaigns to generate more traction as the sales were declining.
- The fine tuning and new setup of Manual campaign helped us to reach an ACOS OF 29%, TACOS of 13% and the Ads Sales increased in 3 months to $127k a month to around $170k a month.